American Express and foursquare Roll out National Partnership
American Express and foursquare have announced the national rollout of their partnership, which “enables American Express Cardmembers who link their foursquare profiles to their cards to ‘load’ and seamlessly redeem merchant Specials without the need for coupons, special codes, or showing their mobile devices to cashiers. This unique functionality, powered by the American Express Smart Offer APIs, is the first time this technology has been used to allow cardmembers nationwide to take advantage of merchant Specials offered through foursquare in this easy and straightforward way.”
The national launch kicks off with Specials from H&M, Sports Authority, and Union Square Hospitality Group, and is expected to expand rapidly to include additional national and local merchant offers in the coming weeks and months. American Express and foursquare successfully piloted the Smart Offer APIs three months ago at South by Southwest (SXSW) in Austin, Texas.“Our national launch with foursquare reflects our continued focus on digital innovation aimed at bringing value to cardmembers and merchants where they’re already engaged and focused,” said Ed Gilligan, Vice Chairman, American Express. “The success of our pilot just a few months ago proved that American Express’ digital capabilities and foursquare’s expanding application created something extremely powerful. We’re thrilled to take this partnership to the next level. For us, this is just the beginning.”
“Partnering with American Express to offer Specials to their millions of cardmembers on a nationwide basis not only allows us to provide a completely seamless redemption experience to both users and merchants, it also enables merchants to really measure the success of their offline marketing efforts with foursquare,” said Dennis Crowley, Chief Executive Officer, foursquare. “The load-to-card functionality of the Smart Offer APIs provides the millions of American Express merchants with an effortless way to serve up Specials to our more than 10 million users.”
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