Citibank Lets Loyalty Members Pool Points on Facebook
Citibank has offered a new Facebook app that lets members of its ThankYou rewards program pool points with friends and family.
The ThankYou loyalty program lets holders of Citi credit cards and checking accounts accumulate points and redeem them for travel rewards or merchandise (there also are options to earn bonus points, say for shopping at certain retailers). Credit card holders typically earn one point for each dollar spent; checking account customers earn points depending on the type of account they have and the number of other Citi products they use.
With the new app, ThankYou members can establish a goal using Facebook and encourage their online “friends” to contribute their points. For instance, according to Citi, a family could pool points to help a relative travel home for the holidays. Or a group of friends could combine points to purchase a rewards item for charity, say, a television to be donated to a homeless shelter.
Last year, Citi began allowing ThankYou members to transfer points to friends and family members via the program’s Web site. Ralph
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